Web 2.0 is a common buzzword used to describe social media. The term gained traction in the mid-2000s to describe a change in the way people interacted with media online. Rather than simply being passive consumers, individuals could now interact with media, by making mashups with Google Maps or leaving comments on purchases at Amazon. They could blog about issues that were important to them and interact with a community of other like-minded individuals. In short, the promise of Web 2.0 is that individuals were no longer beholden to media corporations but had gained a kind of autonomy.… more